Role: Concept, direction, and editor

“Step Beyond” is a spec project built around Jaylen Brown’s 741 Performance shoe. Pushing visual boundaries, the shoe is immersed from the basketball court to outer space, revealing it in new and unexpected environments. By focusing on close-up details, transitions, and AI-generated visuals, the project highlights the design and performance of the shoe, showing how every step can lead to something greater, rising from the ground up into something transformative.

Tools and process:

• AI Platform: Higgsfield AI

• Photo Generation: Nano Banana

• Video Generation: Kling 2.5 Turbo

• Music: “Faceplant on the Galaxy” – INZO, LSDREAM

• Voiceover: Eleven Labs

• Prompt Development: ChatGPT

• Editing: Adobe Premiere Pro and Adobe Photoshop